Wednesday, July 30, 2008

How to Make Marketable Sound Effects

By SFXsource


A well designed sound effect library will sell online as single downloads. Since internet speeds are now fast enough to accommodate downloadable products, sound effect buyers are moving toward downloading a handful of sound effects for specific products as opposed to buying full CD libraries. To access this new internet revenue stream, sound designers can use the following tips when designing a online library for sale.

1. A main tenet in building a profitable sound library is to record at least several thousand sound effects. In order to provide enough choices for customers, three thousand total products is a good goal.

2. Create loops that video editors can use to fit to particular time lengths from longer sounds that loop well such as train station ambiances.

3. Give your clients diverse groupings of sounds and go for many types of sounds with three or so clips instead of one type of sound with fifty redundant choices.

4. Create a variety of formats including 48k 24bit for video editors, 44.1 16bit for online applications, .wavs for PC use, and .aiffs for Mac editors.

5. Market your sound effect library through as many online distributors as possible in order to reach the broadest range of possible customers and maximize your sales.

6. You might find that creating your own e-commerce site to sell your sites might well be worth it in the long run. You can promote your e-commerce site by link exchanges, writing articles, and forum participation.

Following the above tips will allow you to increase the marketability of your site and thus increase your sales as more and more internet users arrive online and the potential number of sound effect buyers increases through time.

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