How to Make Marketable Sound Effects
A well planned sound effect library will return profits online when marketed as single downloadable products. Sound effect buyers seem to be moving away from purchasing full libraries of thousands of sounds and are instead buying small batches of audio clips as downloadable products since faster internet speeds now accommodate online purchasing. As a sound designer you may use the pointers that follow to design a well purposed library that will successfully access the downloadable internet stream.
1. Rule number one for a marketable sound effect library is to create hundreds, if not thousands, of sound samples for sale. A good goal which will provide a broad amount of choices for potential clients is to make three thousand sound effects.
2. For sounds that qualify, such as a longer ambiance tracks, create loopable segments that editors can use to fit to a particular scene.
3. Its better to go for breadth rather than depth when trying to maximize sales so instead of having fifty dog barks, have 5 noises from ten different animals.
4. Create a variety of formats including 48k 24bit for video editors, 44.1 16bit for online applications, .wavs for PC use, and .aiffs for Mac editors.
5. Find the maximum number of websites to sell through since each e-commerce site has unique customers bases who may be interested in purchasing your sounds thus increasing your overall sales.
6. In the long run it may be worth the trouble and effort to build your own site for selling your effects. You can self-promote this site via link building, forum participation, and article writing.
The number of buyers of sound effects will only multiply as more internet users come online and the advice mentioned above are certain methods for making your sound effect library as marketable as possible.
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