Wednesday, July 30, 2008

How to Make Marketable Sound Effects

By SFXsource


A well planned sound effect library will return profits online when marketed as single downloadable products. Sound effect buyers seem to be moving away from purchasing full libraries of thousands of sounds and are instead buying small batches of audio clips as downloadable products since faster internet speeds now accommodate online purchasing. As a sound designer you may use the pointers that follow to design a well purposed library that will successfully access the downloadable internet stream.

1. Rule number one for a marketable sound effect library is to create hundreds, if not thousands, of sound samples for sale. A good goal which will provide a broad amount of choices for potential clients is to make three thousand sound effects.

2. Create loops that video editors can use to fit to particular time lengths from longer sounds that loop well such as train station ambiances.

3. Give your clients diverse groupings of sounds and go for many types of sounds with three or so clips instead of one type of sound with fifty redundant choices.

4. Since sound effects are used for a variety of purposes, create 44.1 16bit .mp3s for use on the internet, 48k 24bit for film, .aiffs for Mac owners, and .wavs for PC users.

5. Do not be afraid to market your sounds through as many distributors as possible as every website through which you sell will increase your overall sales.

6. Though it takes extraordinary determination, it may be worth building your own e-commerce site to market your sounds. This site can be promoted via article writing, participation in forums, and link building.

The number of buyers of sound effects will only multiply as more internet users come online and the advice mentioned above are certain methods for making your sound effect library as marketable as possible.

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