Sunday, January 02, 2011

Why Hire Band For Your Event?

By David Hill


When you hire band to play at your live event, to put on a show in a bar, at a party, at a coffee shop, at the company picnic, wherever you would want them to play, the one thing you can be sure of is guaranteed attendance. Where there is music, there will always be people. This is something of a proven scientific formula.

Now obviously, it helps to get the best band you can find to come throw down some Rock and Roll for the people, but the truth is, people will come to see a band that's not even all that great because, what the heck, it's entertainment, so a GOOD band is icing on the cake.

Music is such an incredibly important piece of being a human being. Ever since we were cavemen, music has driven the culture, it has driven every facet of everyday life. Music is played in tribal societies to celebrate a hunt, as part of a ceremony, or to rally the troops for combat or sport. In the developed world, we listen to music in our cars, we put the radio on at work, we relax to it when we take a bath or put on a soft song to help us sleep when we've had a bad day.

The most important aspect of music is its social element. Like we said: Where there's music, there will always be people. Without Elvis Presley and Frank Sinatra, we highly doubt that the baby boom would have been such a big boom.

A live music show is what a marketing expert might call a great lure. It brings people in. From there, it's up to you to keep them interested. Obviously, a car lot that brings in some Rock and Roll to draw the crowd isn't going to make so many sales if they don't have good deals to go along with it. But the fact remains, a live show does bring'em in.

You need a good lure to bring in the people, and when hosting an event, running a business, or really doing anything that can benefit from a social atmosphere and big crowds, bringing music to the people is always a great way to bring the people to you.

Now, of course, the better the band, the bigger a crowd you can expect to see at your event, but the fact remains that any music at all will bring more people in than a few fliers and a face painting booth. Music drives human culture, with no music, there are no parties, with no music, there really is no event in the first place.

In public relations and in marketing, people are always trying to come up with great new lures, new ideas to bring in bigger crowds, but they have yet to top the drawing power of live music.




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