Thursday, October 09, 2008

Apple's Aperture 2 is the choice for professional photographers.

By Tyler Flemming

Aperture 2, announced today, is an important update to the software and the list of improvements and add-ons is based on an ample number of answers from photographers. Aperture 2 supports digital cameras by a extended variety of manufacturers. Aperture 2's brand-new features are entirely covered, including a modern RAW-image processing engine, an efficient user interface, powerful new modification tools, and additional integration with Mac OS X and many more Apple products for fast internet uploading and single click portfolio synchronizing. Performance delivers have been enhanced in Aperture 2 thus it is quicker to import, browse and research large volumes of images.

Aperture 2, Apple's groundbreaking photo editing and management software, delivers more than 100 new features that make it dramatically faster and easier to use and even more powerful. With a streamlined user interface and entirely new image processing engine, Aperture 2 also introduces new imaging tools for highlight recovery, color vibrancy, local contrast definition, soft-edged retouching, vignetting and RAW fine-tuning, and lets users directly post their portfolios on the. "Many of the most respected photographers on assignment all over the world trust Aperture to organize, edit and deliver their images," said Rob Schoeben, Apple's vice president of Applications Product Marketing. Performance has been enhanced in Aperture 2 so it's faster to import, browse and search large volumes of images. From importing images to publishing them online or in print, Aperture 2 helps you realize your creative vision.

Apple is working closely with key developers to bring the most requested plug-ins to Aperture such as:Nike Software's Viveza plug-in, powered by U Point technology, which provides a powerful, precise and easy way for photographers to selectively control and adjust color and light in their digital images; PictureCode's Noise Ninja plug-in that delivers advanced high ISO noise analysis and reduction; Digital Film Tools Power Stroke plug-in that features a simple, stroke-based interface to quickly mask and intuitively perform targeted adjustments; The Tiffen Company's Dfx plug-in that provides an expansive suite of creative filters and effects;Garages Matte plug-in, which is a high performance chroma key tool for creating seamless composites, and the HDRtoner plug-in that enables the selection of multiple photos to create a single high dynamic range (HDR) image; and Image Trends plug-ins that include Fisheye-Hemi to quickly and effortlessly correct fisheye lens distortion, ShineOff which automatically removes shine from faces and PearlyWhites that automatically whitens and brightens teeth. The new interface tweaks, tethered camera support and background exporting abilities show that Apple?s really been listening to photographers. "Many of the most respected photographers on assignment all over the world trust Aperture to organize, edit and deliver their images," said Rob Schoeben, Apple's vice president of Applications Product Marketing. Aperture 2 gives photographers incredible tools to manage massive libraries, speed through photo edits, make essential image adjustments, and deliver photos online and in print using one simple, integrated workflow. Specific features of Aperture 2 include the likes of Embedded Previews, which enables photographers to caption, keyword, and rate imagery as it is imported, while also allowing them to export images in the background and continue working while images are processed to JPEG, TIFF, PNG and PSD file formats. And the photographers? world is cheering, and for a reason. Some photographers gave up on Aperture after months of no updates for any new cameras. Professional photographers can easily shoot tens of thousands of images a year. The image quality in Aperture 2 has won over the most demanding photographers, said Rob Schoeben, Apple's vice president of Applications Product Marketing. Professional photographers need to deliver quality prints to clients, and enthusiastic hobbyists may choose to display some of their better work in web galleries.

Aperture 2 delivers efficient tools for moving photos from capture to production with uncompromising quality. Aperture 2 delivers a more user-friendly interface, more accelerated browsing, and increased image processing. Broaden the ability of Aperture with over seventy plug-ins. Aperture just keeps getting better and better. Whether you photograph RAW or JPEG, Aperture allows you to bring the most out of your picture taking. Unlike many other software packagees on the marketplace, Apple Aperture 2 takes this powerful application in the context of the overall digital photography workflow, assisting you to exercise your time efficiently and enhance your creative thinking. - 2361

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