Friday, June 06, 2008

Asian Stock Photos Save Time And Are Valuable

By Steve Collins

In today's business environment, companies have to remain dramatically more competitive in a global market. As more and more companies and individuals from the Pacific Rim do business with each other, organizations struggle to find an edge, to separate themselves from the pack. Organizations that recognize the international nature of life will succeed, while others fail.

One way to ensure your company's maximum chance of success is to use an ethnically sensitive image, like an Asian stock photo, to connect audiences to ideas, products, and other audiences. Words can be jumbled, translations might be twisted, but dynamic, enduring, familiar images always speak volumes. Customary faces, clothing, and situations all work together to put a client, consumer, or audience at ease.

To choose the best image, you want to be very careful to pick one that is relevant to the way people really live. Do not fall into the trap of cultural references and imagery originating from departed eras. Rather, find an image that is oriented to the future, one that identifies with your customers' imagination of what they want to become. By finding the most apt image, your company is that much closer to capturing the heart of a lifestyle or ethnic group.

Perhaps the prime value of using an Asian stock photo is that the job has already been done for you. You may know what sort of photo or image you need, but actually getting it can present many problems. If you use a stock photo, there is no need to hire a model and photographer, hire a lawyer to draft release forms, set up a photo shoot, process the photo, and then look at hundreds of photos of the same model, all the while trying to isolate which one is the absolute best. The selection process has been done for you, offering up only the most sophisticated images from which to choose.

If a picture is worth a thousand words, then the right picture can be priceless.

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