Why Wine Bottle Labels Are Important
Very few wine drinkers recognize the importance of labels for wine bottles, but they can really have a tremendous impact on the success of a brand. Most people would only be worried about how a wine tastes, and this is understandable.
Still, wine bottle labels can be fun, adding some character to what might otherwise appear to be a generic bottle of wine. If you're a producer, these can often help to draw the eye to your products, and many will attest to the fact that marketing is just as integral in the world of wines as it is in any other industry.
Labels on wine bottles can give us insight into what it is that we're drinking. Whether these are accomplished through theming (i.e. national branding), colors that may indicate the subtlety or boldness of a wine's flavoring, or simply humor to make us smile, there are many ways that labels will often become associated with a bottle of wine.
This article is going to look at some of the more inventive wine bottle labels out there in the world. It's very hard to recognize many of the labels out there since branding with wine isn't as it is with other beverages, but here are some ones you may enjoy nonetheless.
The first one is a wine known as "The Dog's Bollocks". This is a French red wine that doesn't exactly sound great, but it makes sales.
The language is bold, as is the choice of animal. Both of these things are sure to get a potential buyer's attention. While I've never tried the wine itself, the label was enough to make it memorable.
This next one has just as much to do with its name as it does with its label, but both are smart branding moves. The wine is called Marilyn Merlot, and the wine bottle labels each feature a different picture of Marilyn Monroe on them.
As you can see, it's all about eyeballs with these wines and they surely attract them.
Still, wine bottle labels can be fun, adding some character to what might otherwise appear to be a generic bottle of wine. If you're a producer, these can often help to draw the eye to your products, and many will attest to the fact that marketing is just as integral in the world of wines as it is in any other industry.
Labels on wine bottles can give us insight into what it is that we're drinking. Whether these are accomplished through theming (i.e. national branding), colors that may indicate the subtlety or boldness of a wine's flavoring, or simply humor to make us smile, there are many ways that labels will often become associated with a bottle of wine.
This article is going to look at some of the more inventive wine bottle labels out there in the world. It's very hard to recognize many of the labels out there since branding with wine isn't as it is with other beverages, but here are some ones you may enjoy nonetheless.
The first one is a wine known as "The Dog's Bollocks". This is a French red wine that doesn't exactly sound great, but it makes sales.
The language is bold, as is the choice of animal. Both of these things are sure to get a potential buyer's attention. While I've never tried the wine itself, the label was enough to make it memorable.
This next one has just as much to do with its name as it does with its label, but both are smart branding moves. The wine is called Marilyn Merlot, and the wine bottle labels each feature a different picture of Marilyn Monroe on them.
As you can see, it's all about eyeballs with these wines and they surely attract them.
posted by Marcondes Allen at 12:17 AM
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