Monday, September 13, 2010

Thomas Sabo Jewelry & The Brand's Famous Founder

By Jack Raymonds

An informative discussion regarding the franchise and the brand's famous founder.

This discussion charts the reader through the history of the Thomas Sabo label label and its rapid promotion to the apex of the gothic silver jewelry world.

Having been in the sterling silver jewelry world for, Thomas Sabo has been introducing ever new stunning and successful jewelry collections - every single year.

The then 23-year-old artist could not have imagined in his wildest dreams that his small shop would emerge as one of the world's largest jewelry companies with over 800 employees worldwide.

Nevertheless, he had faith in himself. In 1984, he founded TS jewelry in the Franconian district of Lauf. Struggling in a highly competitive industry over many years, he has put his heart and soul into making his brand a success.

6 years following the founding of his brand, Sabo employed the services of talented designer Susanne Klbli as the Creative Director for his still young enterprise. Together, they gave all their collections uniqueness and class. The aim - to offer the high-end sterling silver jewelry market tier - soon made an impact.

In 1998, Sabo finally launched its first German outlet, located in Frankfurt am Main. More exclusive stores & shops-in-shops were brought into operation in rapid succession - with greater than one hundred and twenty spread over all five continents. Other lines of distribution include the about 2,000 retail partners & in-flight sales services in a partnership with close to forty carriers worldwide.

Heartened by innovative concepts & consistent success, THOMAS SABO has become one of the top lifestyle brands for men and women alike. With its 3 product lines - Sterling Silver, Charm Club and, its pioneer project, Watches - the Thomas Sabo franchise yields a huge overall range of unparalleled diversity.

Thomas Sabo Sterling Silver

The Sterling Silver Collection from THOMAS SABO always offers the most perfect accessories for contemporary trends in fashion. With a special eye for Sterling silver jewelry and a gifted flair for jewelry design, TS is a refreshing alternative to classic luxury jewelry brands.

Sabo's gothic jewelry items are meticulously crafted from pure 925 sterling silver, incorporating intricate designs into lustrous sterling silver.

Why replicas & fakes are rising in popularity

In recent times, this brand name label has faced challenges from several offshore competitors of equal capacity and talent, resources and ability to offer equally intricate, gorgeous & well-crafted luxury gothic styled silver jewelry to bikers and other fans at a tiny fraction of original item prices.

Today, gothic fans have easy and affordable access to a wide range of alternatives to original jewelry. Fans are wising up to the reality of branding, which is actually no other than an imaginary concept. Brand is not something which customers can always be expected to bear the cost for.

Given the easy affordability of cheaper & equally well-crafted offerings, it is little surprise that luxury label jewelry isn't an unusual or rare sight on the streets despite the premium brand prices of the original. The new wisdom is: why burn a hole in your pocket on designer label jewelry when you can get a almost identical piece made from the same best grade 925 sterling silver at a small fraction of the cost?

But do note that, in purchasing alternatives in the form of replicas or similarly styled inspired designs, it is important to know the grade of jewelry you are buying. The brand's competitors range from top grade alternatives and close replicas by real jewelers to mass-manufacturing bootleggers mass produced poorly made bootlegs made from base metals such as steel & copper.

For a thorough and comprehensive documentary of fakes and replicas, the writeup at the Chrome Hearts Online page will be very useful & informative. - 2361

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