Wednesday, August 26, 2009

Help Getting Your Video Production Started

By Mark McGill

One video production company can be very different from another. Choosing the best video production company can feel like a bit of a chore. But being familiar with a few of the concepts involved with video production service will help you to make the right decision and end up with a product that you makes you happy.

The True Use of Your Production

Before you do anything else, take time to assess what you will actually be using your production for. There may be options that you might hope for, but realistic planning is the best move. Most video productions are for private or limited use only. If, on the other hand, your budget and marketing plan does include media buys and/or long term financial support, then broadcast or wide-release is a true consideration factor.

Video production service will vary in cost and complexity based on your end use. So be sure to relay your intentions to your producers so that they can plan well and deliver what you need.

Capture Format and Export Resolution

How you are going to use your final product will greatly influence the format and resolution required for the production. From film to digital and various display sizes between them, there are many options for capture and output format of your video production. Remember to be sure to tell your candidate video production companies what your ultimate goal is in this regard.

Be aware that if someone recommends film right away, it may not be the best option. Digital video production can be just as viable. Though it may not be as picture perfect, it can be quite a bit cheaper to work with. Standard definition is still very acceptable, especially for internet applications. So don't underestimate it, if your project can do just as well in a smaller format.

Another notable option is HDV which is very similar to HD and works well for most projects, especially with skilled post work. If you are looking for HD, video production companies that are worth their salt should inform you of this option.

Delivery Time

Video production has no set time frame. The format and resolution that you work with will also affect the delivery time. More powerful computers and longer rendering times are required for video productions with higher resolutions.

Your video production might become way more involved than you initially expect. Meticulous details and larger concept scopes will also add delay to your production. Proper preparation and communication with your video production company will definitely help to reduce wasted time. A video production company can give you a more accurate estimation of delivery with as many details about your project as you can supply.

Video production can be quite an involved process to delegate and manage. Hopefully by doing a little research before beginning your venture, you will know full well what your end use will be and what quality requirements and timelines your video production should fall into. Once you've done the legwork upfront, you are sure to come out with a stellar video production to share with our audience. - 2361

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