Tuesday, December 23, 2008

30 Rock Returns for Third Season

By Kasey Morton

TV critics say that the sitcom is dead. If that's the case, Tina Fey's 30 Rock may the industry's last gasp for greatness before its demise. The show has received countless awards and critical accolades, but has failed to find a big audience.

TV fans who know good TV when they see it are nervous about this shows lack of success. In all honesty, it's one of the best shows on the tube today. It epitomizes smart entertainment.

The show has won several major awards. Among the many, it's won the Peabody Award and the Best Comedy Series from The Writers Guild of America. It's also won the 2007 and 2008 Primetime Emmy Award for Outstanding Comedy Series, yet the show ranks 102 out of 142 television series according to the Nielsen Ratings system.

Fey is extremely enjoyable, playing a variation on herself-a head comedy writer for a TV show, with a cavalcade of hilarious characters surrounding her. None is more amusing than Alec Baldwin's characterization of her GE boss that seems to represent all that's wrong with big business, while making you like him at the same time.

NBC certainly is hoping that the third time's the charm, with a third season beginning. If history shows us anything about the television industry, sometimes when you hold onto a show long enough, its viewership significantly improves. Seinfeld took years before it became a hit.

Their hope is even higher, given Fey's recent success and popularity as a guest starring on Saturday Night Live as Sarah Palin. No doubt her dead ringer performance has contributed strongly to SNL's great ratings this season. Whether that helps Fey's show will be seen.

I hope so too, because I want to see more episodes of this show. I don't want "30 Rock' to become one of those smart shows that America was too stupid to watch.

Just as an FYI, "NBC Direct" and Apple's iTunes carry complete episodes and downloads (for Americans only). 30 Rock is also found on video services, such as Hulu.com. Enjoy. - 2361

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